I have spent most of today on non-billable work. Now it could be viewed as wasted time since I didn't get paid for anything I did. However, focused non-billable work can reap future earnings. All small business owners must perform some administrative work, such as bookkeeping, making appointments, ordering materials. These tasks are more apt to save future time rather than earn future dollars, so it's important to complete them as efficiently as possible.
My time today was spent in marketing tasks. I created a Holiday Card to send to my current clients (I prefer to put my own touch on such contacts rather than purchasing stock cards); I created a Marketing letter to send to potential customers; I reviewed my Facebook advertising performance; I'm updating my blog; I answered an e-mail from an unknown contact that may turn into a potential referral source. This type of non-billable work is crucial. You must always keep in contact with current and potential customers, through varied sources.
My next focus for non-billable time is education. I will be taking the certification for the 2011 edition of QuickBooks and reading some networking materials. The certification will provide a direct result of allowing me to become an Advanced Certified QuickBooks ProAdvisor. Continual learning of industry specific and general business subjects can only make your business stronger.
And yes, I will also be putting in some billable hours. Gotta keep the money coming in!
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